When you consider all the time and expense involved in lead generation, the task can be challenging. Getting the right mix of direct mail leads, internet or web-based leads and aged leads is difficult for even experienced marketers.
If you are unsure of what to do then there are many resources available to you. First of all, ensure that you have dedicated resources and make sure that you have time available. We all know that it will take more time and be more costly than you originally intended.